BRIE TASCIONE

Chief Marketing Officer

Brie is a seasoned marketing executive with experience in branding and advertising, copywriting, new business development, market research, corporate communications and investor relations. Brie is also an Official Member of the Forbes Communications Council, an invitation-only organization for senior-level communications and public relations executives.

Prior to Relay, Brie was an independent marketing consultant with a focus on creating brand identities and key messaging for start-ups in the Philadelphia area. In this role, she used her expertise in product positioning and creative copywriting to communicate clients' unique value propositions to potential customers, partners and the media. Brie also worked with Citigroup, where she developed product marketing materials and business development support for its innovative payments division.

Prior to her work as a consultant, Brie was the Vice President of Global Marketing for Citi, where she managed all marketing, creative, and new business development efforts for Citi's corporate prepaid card business. In this role, she led the company's marketing efforts as it expanded to new product categories and global markets.

Brie started her career as an account executive in advertising at Arnold Worldwide, where she developed and executed national advertising campaigns for Volkswagen, GlaxoSmithKline, Lee Jeans, Lumene Cosmetics and Hasbro Games. Brie is a graduate of the University of Richmond with a B.S. in Business Administration.

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