Relay Smart Actions
Automated journeys for personalized, responsive Relay Feeds
Automated Journeys
Automated Conversions
With Relay Smart Actions, see even higher conversions and more personalized customer journeys that automatically adapt as customers interact with their Relay Feeds,
no coding or orchestration tools required.
Personalized
With Smart Actions, every Relay Feed is not only unique to every customer, it’s unique to what they do within it, greatly improving the likelihood of them converting on your messages.
Responsive
As a customer clicks on an action, completes a form input, or submits a form within their Relay Feed, the experiences sent to them change to match their interactions.
Automated
With no reliance on orchestration tools or coding skills, configure Relay Feeds to adapt the customer journey within CX Builder’s simple UI.
how smart actions work
Make Your Relay Feeds
Responsive to Customer Behavior
Responsive to Customer Behavior
Smart Actions are trigger-based experiences that automatically adapt Relay Feeds in response to a customer’s clicks, inputs, and form submissions.
Define The Triggering Behavior
Within a chosen Relay experience, define the behavior you would like to trigger the Smart Action including: a click on an action, an input on a form, or a form submission.
Click To Add Or Remove Experiences
Simply click to select from your existing list of experiences which ones to trigger or remove from a customer’s feed according to your preset triggers.
Identify Trigger Timing
Choose when the next experience should be triggered: either immediately following the interaction or after a chosen number of days. Use customer date inputs to inform trigger timing in certain scenarios.
Turn One Touchpoint
Into A Personalized Multi-Touch Experience
Into A Personalized Multi-Touch Experience
With Smart Actions, execute on low-effort, multi-touch campaigns designed to drive customers to action in a personalized way.
- Automatically remove customers from your campaign once they’ve taken the desired action – keep only those who still need follow-up in the multi-touch journey.
- Set message flow logic once, see your customers’ clicks, inputs, and preferences informing entire personalized journeys, no coding required.
- Deploy experiences that are personalized and responsive with minimal effort, in hours or even minutes.
