Relay Announces
Availability of Relay Smart Actions
Availability of Relay Smart Actions
Power Responsive, Personalized Customer Journeys
Radnor, PA, August 28, 2025 –
Relay Network, the only content delivery channel combining SMS with a personalized scrolling feed, today announced the general availability of Relay Smart Actions – a new capability that makes it easy for organizations to build mobile-first, responsive, and personalized customer journeys without requiring coding, orchestration tools, or IT resources.
Relay Smart Actions enhance the Relay Feed by enabling experiences to automatically adapt based on how individual customers engage. When customers click a link, submit a form, or update their consent preferences – for example – Relay Smart Actions instantly update what they see next – ensuring that each customer’s experience stays relevant, timely, and effective.
Smart Actions are built for teams that need speed to market for their campaigns, simplicity in how they build and trigger them, and the best conversion possible. Relying on dev teams or complicated orchestration platforms is a thing of the past: Relay now gives you a smarter way to personalize communications and drive conversions – automatically. ”
– Patricia Diaz, VP Product Marketing, Relay Network.
With Relay Smart Actions, businesses can:
- Define triggering behaviors (clicks, inputs, consent changes) directly in Relay’s CXBuilder
- Add or remove Relay Feed experiences based on individual user actions
- Ensure customers who have already completed a task don’t receive unnecessary follow-ups
- Deliver multi-step journeys that adjust in real-time, increasing the likelihood of completion
This new feature is especially impactful for industries like healthcare and financial services, where timing and personalization are critical to driving outcomes – such as enrollment, form completion, or plan selection.
Relay Smart Actions Is Available Today
To learn more, visit: relaynetwork.com/product/relay-smart-actions, contact your Relay Account Manager, Client Success Manager or Sales Representative.
About Relay Network
Relay Network is the innovator in B2C communications bringing to the market a secure content delivery channel that enables enterprises to reach and drive customers to action through a personalized, mobile experience, without requiring a login or download. By combining SMS with feed technology, Relay delivers tailored, action-oriented content directly to each customer in a scrolling feed, driving better outcomes across industries like healthcare, financial services, insurance, and life sciences.