Relay Releases Its
Top Performing Content Delivery
Channel, Now In Spanish
Top Performing Content Delivery
Channel, Now In Spanish
Radnor, PA, March 31, 2025 –
Relay Network, a leader in B2C communication, today announced the launch of a fully localized version of its award-winning Relay Feed in Spanish. This strategic update allows organizations to deliver seamless, intuitive digital experiences to their Spanish-speaking customers – enhancing inclusivity, engagement, and business impact across key industries such as healthcare, finance and insurance.
Relay Smart Actions enhance the Relay Feed by enabling experiences to automatically adapt based on how individual customers engage. When customers click a link, submit a form, or update their consent preferences – for example – Relay Smart Actions instantly update what they see next – ensuring that each customer’s experience stays relevant, timely, and effective.
Bringing Personalized Engagement To A Wider Audience
Launching Relay Feeds now in Spanish reinforces our commitment to meeting people where they are – both digitally and culturally. When businesses engage customer in their preferred language, they don’t just drive higher response rates, they build trust.
– Patricia Diaz, VP Product Marketing, Relay Network.
Business Value: Inclusive, Trusted, And High-Performing Communication
The new Spanish Feed empower organizations to:
- Reach more customers with confidence: expanding service to Spanish-preferring populations without requiring them to navigate English-only experiences
- Improve key business metrics: such as survey completions, digital opt-ins, program enrollments, and consent capture by removing language barriers
- Strengthen brand loyalty: by demonstrating respect for language and cultural identity
Clients can now designate customer language preferences via a simple onboarding file update, allowing Spanish speakers to receive Feed experiences tailored just for them – without any app download required.
A Complete Spanish Experience, From Start To Finish
The Spanish Relay Feed includes support for:
- Message content and displaimers
- Consent and legal language
- Visual assets and action buttons
- Sign-up, verification, and password screens
- System-generated notifications
In short, the full Relay experience – optimized and localized for Spanish-speaking users.
Relay clients also receive guidance and tools for preparing Spanish content and previewing experiences before launch, ensuring continuity and brand alignment across languages.
About Relay Network
Relay Network is the innovator in B2C communications bringing to the market a secure content delivery channel that enables enterprises to reach and drive customers to action through a personalized, mobile experience, without requiring a login or download. By combining SMS with feed technology, Relay delivers tailored, action-oriented content directly to each customer in a scrolling feed, driving better outcomes across industries like healthcare, financial services, insurance, and life sciences.
To learn more about how the Spanish Relay Feed can support your business, contact sales@relaynetwork.com, your Account Manager or Client Success Manager.