Powering Smarter Customer Journeys with Relay Smart Actions

Organizations today face a challenge: how to deliver digital experiences that feel truly personalized while still being scalable and efficient. Customers expect interactions that adapt to their choices in real time—not static, one-size-fits-all communications. That’s where Relay Smart Actions come in.

Smart Actions transform Relay Feeds into dynamic, responsive journeys that automatically adjust based on customer behavior. Whether a member clicks, submits a form, or skips a step, the experience evolves to meet them exactly where they are. The result? Higher engagement, reduced friction, and more successful outcomes.

With no coding required and a simple, intuitive interface, Smart Actions empower organizations to build personalized, automated, and responsive experiences that drive meaningful results.

Take a look at our Smart Actions brief below detailing Relay’s new Smart Actions feature.

To learn more about how Relay and our HIPAA compliant content delivery channel, reach out to sales@relaynetwork.com.

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