Relay Smart Actions
Automated journeys for personalized, responsive Relay Feeds
Automated Journeys
Automated Conversions
With Relay Smart Actions, see even higher conversions and more personalized customer journeys that automatically adapt as customers interact with their Relay Feeds,
no coding or orchestration tools required.
Personalized
With Smart Actions, every Relay Feed is not only unique to every customer, it’s unique to what they do within it, greatly improving the likelihood of them converting on your messages.
Responsive
As a customer clicks, completes forms, and changes consent preferences within their Relay Feed, the experiences sent to them change to match their interactions.
Automated
With no reliance on orchestration tools or coding skills, configure Relay Feeds to adapt the customer journey within CXBuilder’s simple UI.
how smart actions work
Make Your Relay Feeds
Responsive to Customer Behavior
Responsive to Customer Behavior
Smart Actions are trigger-based experiences that automatically adapt Relay Feeds in response to a customer’s clicks, inputs, and consent preferences.
Define The Triggering Behavior
Define the behavior – such as clicks, inputs, and consent preferences – you would like to have trigger or remove specific experiences from individual Relay Feeds.
Click To Add Or Remove Experiences
Simply click to select from your existing list of experiences which ones to trigger or remove from a customer’s feed according to your preset triggers.
See Personalization Happen In Real Time
See your customers’ journeys within their Relay Feeds automatically adapt to their behavior, further personalizing their experience.
Turn One Touchpoint
Into A Personalized Multi-Touch Experience
Into A Personalized Multi-Touch Experience
With Smart Actions, execute on low-effort, multi-touch campaigns designed to drive customers to action in a personalized way.
- Automatically remove customers from your campaign once they’ve taken the desired action – keep only those who still need follow-up in the multi-touch journey
- Set message flow logic once, see your customers’ clicks, inputs, and preferences informing entire personalized journeys, no coding required
- Deploy experiences that are personalized and responsive within minimal effort, in hours or even minutes
