Colorectal Cancer Awareness Month: Improving CRC Screening Rates Using Relay Feeds

March 20, 2024

March is Colorectal Cancer Awareness month, creating an opportunity to drive awareness around the disease. Colon cancer is now among one of the top cancer killers for men and women under the age of 50 according to a recent ACS report.

Screenings are key for early detection and subsequent treatment, leading to higher overall remission rates. However, one third of adults ages 45-75 are not getting screened as recommended. And what’s more, there are more than 20 million Americans eligible for colorectal cancer screenings who have not yet been screened.

One Relay healthcare payer client sought to improve these statistics. Leveraging their Relay Feed Platform, they reached out to all 50 and older members who were eligible for their colorectal cancer screening. After deploying the campaign, they found that members who received messages on their Relay Feeds were 1.7x more likely to get screened within 3 months and 1.3x more likely to get screened within a year.

The Relay Feed is uniquely positioned to help healthcare payers close care gaps like these. How?

  1. 📈Higher Reach and Visibility: Using TCPA-compliant text messaging, Relay Feed messages get into the hands (literally!) of more members at a higher rate than other channels.
  2. 🔒Communicating Through a Secure and Compliant Channel: Healthcare clients are able to deliver PHI with confidence knowing that Relay Feeds are HIPAA-compliant and HITRUST Certified.
  3. 📱Engaging with a Familiar and Preferred Medium: The scrolling feed is the most recognized and used channel for engagement today, making interaction easy for members.
  4. 🤳 Drive More Interaction with Rich, Personalized Content: Relay Feeds are a one-stop destination to consume and interact with content, enabling members with the ability to schedule appointments, sign forms, and engage with other critical resources without having to leave their Feed.

There are many great things that the Relay Feed can do, but knowing that it can help drive preventive action, and potentially save a life in the process, is incredibly powerful and rewarding.

To learn more about the Relay Feed Platform and how it can help your business, reach out to

To see how Relay Member Feeds can help enhance overall member and patient experience, you can get your own feed by clicking the link below:

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