In just 30 days, Relay helped a major energy company based in Texas implement a mobile messaging solution to drive more customer renewals and keep customers in check during outages or other issues.

The Challenge

  • A large, Texas-based energy company was looking for a way to reach disengaged customers before they were supposed to renew their account. Despite a flurry of emails, direct mail pieces and phone calls, some customers simply wouldn’t respond.
  • They also wanted a way to welcome new customers and establish a digital relationship off the bat, and be able to communicate regularly about billing and other important account information.
  • In the wake of Hurricane Harvey, the company used Relay to reach customers who were affected by the powerful storm and keep them informed.

The Results

In just 30 days, this energy company had a fully integrated communication solution to begin renewing hard-to-reach customers via text notification. Customer renewals jumped 16% and the company was thrilled to achieve these results. Shortly after this initial program, Hurricane Harvey hit the Houston area, and this the energy company was able to use Relay to send targeted, individualized power updates to 40,000 customers affected by the storm.

Download the Full Case Study

Learn more about how Relay helps drive more customer renewals with simplified, proactive mobile communications.