Building Member Trust with a Consistent Digital Experience Across the Lifecycle

Featuring Dolores Anoli, Manager, Digital Marketing, Point32Health

Watch the Full Webinar Here

Creating a consistent member experience is crucial to fostering trust with members, especially in times of transformation and change. Whether it is navigating digital transformation initiatives, branding updates, or transitioning members from one plan to another, it is important to create and maintain stability throughout the member experience. Communication and engagement are a cornerstone for this process and can make or break the experience.

Dolores Anoli, Manager, Digital Marketing at Point32Health (parent company of Tufts Health Plan + Harvard Pilgrim Health Plan) heads up the experience and engagement strategy for both new and existing commercial plan members. Using various channels, including the B2C mobile feed, she has worked to build a consistent experience for all members. Hear her speak to her experience as a manager of digital marketing and how she is building greater trust with members with better and more tailored member engagement.

Tune into the entire webinar conversation here.

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