Relay Network Brings Related Customer Communications Together for More Streamlined Experiences
PHILADELPHIA, Pa. — Today, Relay Network, the mobile customer communications platform for guided experiences, launched Branded Messages. This new feature enables multiple related businesses or departments within a business to communicate and interact with a customer on one, personalized feed within Relay’s mobile web application.
With Branded Messages, businesses can create an ecosystem for their customers, making it easy for them to get information or take actions that require interacting with multiple companies or departments. For example, an HR Director at a large employer and a service representative at a health insurer can send messages, links, instructions and information to the same employee, in the same feed. Or a credit card company and an affiliate rewards partner can notify a customer about their points availability in one thread.
Businesses can also brand each message with a department logo, product, image, or headshot, helping customers contextualize communications and take action more quickly.
“In many instances, consumers are interacting with more than one line of business, or distinct departments within a business, when they need to get something done. Until now, that meant saturated inboxes and mixed messages,” said Matt Gillin, co-founder and CEO of Relay Network. “Branded Messages was created after looking across verticals and realizing that a lot of friction could be removed by collapsing these communications into a streamlined experience for the consumer. Our new solution lets different groups within a business initiate customer interactions on a single mobile feed — it’s a completely new concept that’s helping customers get things done faster.”