Care
One of the country’s leading health payers was looking to drive benefits usage, medical adherence and digital adoption using a secure and compliant engagement solution.
Challenges Overcome
Medical Adeherence & digital adoption
The payer had previously invested in great content and technology but needed a more effective way to drive benefit-maximizing utilization, medical adherence and digital adoption.
Medical Adeherence & digital adoption
The payer had previously invested in great content and technology but needed a more effective way to drive benefit-maximizing utilization, medical adherence and digital adoption.
Challenges Overcome
Medical Adeherence & digital adoption
The payer had previously invested in great content and technology but needed a more effective way to drive benefit-maximizing utilization, medical adherence and digital adoption.
Medical Adeherence & digital adoption
The payer had previously invested in great content and technology but needed a more effective way to drive benefit-maximizing utilization, medical adherence and digital adoption.
Challenges Overcome
member education
Only 12% of members knew where to go for care so the team was invested in improving member education of the benefits and services available to them.
member education
Only 12% of members knew where to go for care so the team was invested in improving member education of the benefits and services available to them.
Challenges Overcome
Member engagement
The health payer needed to augment their communications strategy with a new approach to drive better engagement, outcomes and savings.
Member engagement
The health payer needed to augment their communications strategy with a new approach to drive better engagement, outcomes and savings.
Results Achieved
45%
Increase in contact rates
With Relay, the insurer enhanced member engagement programs immensely, delivering proactive, individualized communications to be there for members during critical moments in their health and wellness journey. This increase in member engagement led to an 11% increase in preventative tests and screenings, a 20% increase in members switching from costly name brand drugs to generic drugs, and a 45% lift in calls to health coaches.
The company was recognized as Most Innovative Patient Education Campaign of the Year by Modern Healthcare and Advertising Age.
