Maxor, a market-leading Pharmacy Benefit Manager, is leveraging Relay’s patient engagement software for a variety of critical patient moments, including refill reminders, clinical escalations and copay assistance.
- Maxor’s patient communication strategy relied heavily on costly outbound calls.
- The PBM was looking for secure, HIPAA-compliant patient engagement software to help improve medication adherence and patient education.
- The goal was to help patients find lower-cost drugs and pharmacies, drive faster refills, and improve the overall experience.
With a smarter, more engaging digital strategy, Maxor and Relay effectively provided the most important information directly to patients to help them better utilize low-cost medications within their formulary options, and Maxor ultimately reduced the number of outbound calls previously required to refill prescriptions.
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