Winning at Customer Engagement Means Personalizing Every Micromoment

Mar 26, 2018

Relay CMO Brie Tascione’s article on how important it is to get your customer micromoments right, as published in Forbes.

Relay was founded on the idea that you could create custom, personalized mobile experiences at scale. And that’s important, because customers’ expectations that everything feel curated just for them is growing fast.

Today, Forrester estimates that customers interact with brands 30 billion times per day, in the U.S. alone. And they expect each of these micro-moments to feel like a bespoke exchange tailored just for them.

Thirty billion mobile moments each day in the US demands a technology that can help businesses automate how they engage with consumers.
Forrester

That’s why we were so excited to have Forbes publish Relay CMO Brie Tascione’s article on just how important it is to get these little engagements right. You can read the article here. It’s full of steps you can take to help your customers in their moments of need and keep their business.

If this article sparks any questions about how you can modernize your customer engagement strategy, feel free to reach out!

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