Winning at Customer Engagement Means Personalizing Every Micromoment
Mar 26, 2018
Relay CMO Brie Tascione’s article on how important it is to get your customer micromoments right, as published in Forbes.
Relay was founded on the idea that you could create custom, personalized mobile experiences at scale. And that’s important, because customers’ expectations that everything feel curated just for them is growing fast.
Today, Forrester estimates that customers interact with brands 30 billion times per day, in the U.S. alone. And they expect each of these micro-moments to feel like a bespoke exchange tailored just for them.