Leading Healthcare Companies Find a New Way to Communicate Digitally with Customer Messaging Company Relay
Feb 12, 2016
Award-Winning Customer Messaging Company Signs 12th Healthcare Company, Helping Payers Across the Country Successfully Execute on Their Digital Customer Experience Strategies
RADNOR, PA – Relay Network, a technology company that connects businesses and customers on their own space for personalized, secure interactions, announced today it has signed its twelfth healthcare company in eighteen months. Collectively, these health insurers represent over 28 million consumers and 10% of all covered lives in the U.S.
Relay’s solution, Relay Wire™, has become an attractive option for companies that are looking to increase their customer connectedness and deliver a personalized communication experience. The web-based customer messaging platform removes the friction that gets in the way of great interactions. Payers can easily deliver a stream of targeted, HIPAA-compliant messages that keeps consumers engaged and compels action at critical moments.
Companies using Relay have achieved 40% mobile adoption and three times greater response to member communications than email or direct mail.
“Everyone knows that digital is important, but the path to get there has been unclear,” said Steve Gillin, Relay president and co-founder. “We make it easy. We connect businesses and customers through a new secure messaging space that improves member education and outcomes. It’s the only solution that gives consumers their own private feed of health-related communications in one place.”
Twelve of the nation’s leading health insurers use Relay, which was named Most Innovative Patient Education Campaign of the Year by Modern Healthcare and Advertising Age Magazines.
“Relay is helping us deliver on our mission to make it easy,” said Nandita Dalal, director, customer experience at a large Nebraska-based health insurer. “Now, when it’s time for a member to have a preventative screening, or a claim’s been processed, or open enrollment period begins, we can message them instantly and let them take action through one seamless experience. It’s an ongoing conversation that gives our customers complete visibility to their health communications.”